Podcast Episode #13: The Importance of a Personal Brand with Mark W. Schaefer
8-15-2017
In today's world, anyone can be published online; whether that's through a blog, a podcast, a video, etc. The opportunities at our fingertips are truly endless and creating a personal brand is one of the first steps to establishing an online presence. A personal brand says who we are, what we stand for, and what people can expect when they work with us.
In this episode, Mark shares practical tips on establishing a personal brand and having an effective social media presence.
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written six best-selling books including The Tao of Twitter (the best-selling book on Twitter in the world) and The Content Code, named by INC magazine as one of the Top five marketing books of the year, and his new book KNOWN: The handbook for building and unleashing your personal brand in the digital age. Mark also wrote the classic first book on influence marketing, Return On Influence. His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
A quick glimpse from my interview with Mark Shaefer:
[clickToTweet tweet=”‘Today, having an effective social media presence is a life skill.' @markwschaefer #BusinessJesusSweetTea” quote=”‘Today, having an effective social media presence is a life skill.' @markwschaefer”]
[clickToTweet tweet=”‘Our personal brand is who we are and what we stand for.' @markwschaefer @heatherheuman #BusinessJesusSweetTea” quote=”‘Our personal brand is who we are and what we stand for.' @markwschaefer”]
If you are on Twitter, let Mark know that you enjoyed his interview!
Connect with Mark
Twitter: https://twitter.com/markwschaefer
Facebook: https://www.facebook.com/mark.schaefer3
LinkedIn: https://www.linkedin.com/in/markwschaefer/
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