Tips for Sales & Marketing Alignment (Creating Content for the Entire Buyer's Journey) with Bernie Borges - Sweet Tea Social Marketing with Heather Heuman

Podcast Episode #16: Tips for Sales & Marketing Alignment (Creating Content for the Entire Buyer's Journey) with Bernie Borges

9-5-2017

Knowing what your audience wants and needs can seem overwhelming and, quite frankly, scary. But it doesn't have to be a difficult task. Identifying the most commonly asked questions amongst your audience will allow you to know and understand the kind of content they're most interested in. This allows you to publish content most relevant to them and ultimately gaining their trust.

In this episode, Bernie shares on marketing alignment, creating & curating content (and how to know the difference) as well as becoming a resource for your prospective clients.

Bernie Borges is CMO of Vengreso, the largest provider of digital sales transformation services. Borges is the host of the award winning Social Business Engine podcast. He is a frequent speaker at industry events and is the author of Marketing 2.0, one of the earliest playbooks written on social media strategy. He is an IBM Futurist and has been recognized by industry peers, including Marketing Insider’s 60 Best Marketing Speakers, TopRank’s Top 50 Content Marketing Influencers, Cision’s Top 50 Content Marketers on Twitter, Brand Quarterly’s Top 50 over 50 Marketing Thought Leaders and Onalytica’s Top 100 AI Influencers. Borges lives in Tampa Bay, enjoys hockey and is a gym rat.

A quick glimpse from my interview with Bernie Borges:

[clickToTweet tweet=”‘Productivity stems from alignment in your business. Walk in the shoes of those you work with.' @bernieborges” quote=”‘Productivity stems from alignment in your business. Walk in the shoes of those you work with.' @bernieborges”]

[clickToTweet tweet=”‘Identify the most common questions asked by your audience & publish content based on those questions.' @bernieborges” quote=”‘Identify the most common questions asked by your audience & publish content based on those questions.' @bernieborges”]

If you are on Twitter, let Bernie know that you enjoyed his interview!