Podcast Episode #225: What Content Should You Be Posting On Social Media?
11-09-2021
What Social Media Content Should I be posting?
I recently had someone in my academy ask the question, ‘What kind of content should I be posting to social media?' This lady owns and runs an alteration business and feels posting content around alterations gets old. This prompted me to want to record this podcast episode and share with you what I shared with her.
In this episode, I share with you the five types of content you can use and consider when you feel stuck. I use these same categories with my ‘done-for-you' clients and have seen success because of the diversity of content you bring to the table.
One thing that is essential to this success is knowing your audience. You need to have the ability to get into their brain and heart and know what type of content they want to consume. This is true for the products and services you offer down to the humorous memes you post. Knowing what will make them laugh and ‘tick' is key to your success.
Here are the five types of content you should consider when creating a social media calendar :
Educating your audience – interesting, fun, bite-sized information that makes them better consumers of your product
Inspire and motivate – quotes, Bible verses, humor, words of wisdom God drops into your heart
Evoke emotion – what did people feel when they interacted with your brand or product that allows you to tell a story
Your Offers – Products, services, freebies, sales, Ask Questions, prompt to send a DM, etc.
Behind the Scenes – make your brand, business, team relatable – garner respect and attention
Connect with me:
Facebook : https://www.facebook.com/SweetTeaSocialMarketing/
LinkedIn : https://www.linkedin.com/in/heatherheuman
Twitter : https://twitter.com/heatherheuman
Instagram : https://www.instagram.com/heatherheuman/
Website URL : https://www.sweetteasocialmarketing.com
Other Ways to enjoy this podcast
Need more results with Facebook?
DOWNLOAD NOW our Smart Social Media CHECKLIST for Facebook.
We're here to help you step by step get clarity and results on Facebook for your business.
