Podcast Episode #283: Best Practices for Instagram Reels with Chelsea Peitz

12-20-2022

Instagram Reels : Best Practices to Know

At this time, Instagram Reels is one of the best ways for your content to get recognized and see by other people.

Micro-video content is where it's at and seems to be here to stay (at least for the time being).

So how can you, a business owner, seize this opportunity to get your content seen (even when you don't want to be dancing)…

Determine how you're going to capture attention quickly : With reels you have, at max, 1 – 2 seconds to grab someone's attention. How are you going to do it? Movement, sound, asking a question etc. Know what that attention grabber is for you.
Are you forcing your watchers to consume your content in one way? : Some people choose to watch videos on social media without sound, others simply don't have the ability to watch with sound. Consider using subtitles for videos that are predominantly speaking focused.
Just keep showing up : this, of course, is the reality for so many things when it comes to social media. Be willing to just keep showing up. Keep producing content. Find a niche or content type or way of showing up that is sustainable and enjoyable for you.

Favorite Quote from this Episode

‘Views do not equal value.”
‘Don't let the metrics steal the joy of creating. It's too easy to become so focused on what does and doesn't work that we lose the fu of simply creating what we have fun creating.'

Key Takeaways

Goal : building up a library of content so that when someone comes across your profile that is in your niche, they want to hit the follow button.
Stay in your niche. People come for a reason so don't be all over the place with the content you're creating.

Meet Chelsea

Chelsea is an internationally recognized real estate keynote speaker whose superpower is breaking down complex concepts into actionable, easy-to-execute social media strategies.

For over 7 years, she has taught the real estate community how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads without feeling ‘salesy.’

Chelsea is a frequent industry conference presenter and podcast guest whose signature style is to share actionable insights and tactical how-to’s rather than high-level fluff. Offering digestible step- by-step plans that empower agents develop a powerful personal brand that attracts their ideal audience.

For over two years, she has been producing The Voice of Social Sales podcast and launched her first book called Talking in Pictures, one of the few books about how camera-first platforms like Snapchat changed the way we build community through screens and how we communicate out brand. Her latest book What to Post: How to Create Engaging Content That Builds Your Brand & Gets Results launched in February 2020 and is a #1 best seller in 6 different categories.

Chelsea's most important role is being mom to Mason, wife to husband Brian and rescue-dog-mama to as many chihuahuas as possible. Her favorite thing to do is wine-tasting in Napa (or anywhere with a vineyard!)

If you found today's episode helpful, I'd love to know! Send me an email to heather@sweetteasocialmarketing.com OR find me on LinkedIn and tell me what you thought of today's episode.

Connect with Chelsea:

Instagram : www.instagram.com/chelsea.peitz

LinkedIn : https://www.linkedin.com/in/chelseapeitz

Website : www.chelseapeitz.com

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