Podcast Episode #296: Should you Give Up on Facebook for Business?
3-21-2023
Should you Give Up on Facebook for Business?
As algorithms and platforms change, we can begin to question whether or not that platform is for us. Whether it's decreased engagement or lack of understanding regarding new changes, here are 7 questions to ask yourself if you should continue using Facebook for your business:
- Am I generating income based on my social media efforts?
- Can someone brand new to me show up on my social accounts and discover and know what your business is about?
- How many leads are you actually generating from your Facebook page?
- Am I actually enjoying being on Facebook for my business?
- Are you doing what you want others to do on Facebook?
- i.e. if you want people to show up and engage, are you doing those things for others or is everything you do automated?
- Are you showing up and having relevant, consistent content that lets your audience know you're really in this and actually care?
- If not Facebook, which platform are you going to leverage to let people like, know and trust you?
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