Podcast Episode #257: 4 Content Marketing Trends Working in 2022

06-21-2022

 

4 Content Marketing Trends working in 2022

 

I'll be the first to admit that there is a lot of advice (maybe sometimes even noise) out there of what you should be doing in your business. Sometimes it can be hard to weed through it all and know what's best for you to pursue.

I definitely do not want to be adding more to the noise but with over 15 years experience in the online digital marketing space, you begin to see and identify patterns and trends of what's working across the board.

All that to be said, I've noticed some key trends showing up over and over again amongst different businesses, and some that I've used in my own and with the clients I serve.

In today's podcast episode, I want to talk about four content marketing trends that are working for businesses, non-profits and leaders in 2022.

1. Turning clients and fans into ambassadors : If you have clients or fans from your audience engaging with your content, asking questions, sending testimonials of their work with you – leverage that to use in your content marketing strategy and have those individuals become ambassadors for your brand. What do I mean? For example, let's say someone reaches out to you in your DMs and asks you a question. After answering the question, ask them if they would be okay if you turned their question into content for your brand. If they say yes, you then have the opportunity to share your expertise with others beyond just the person who asked the question.
2. Build human connection through experience : It's very important we remember that behind every screen is someone you could be making a connection with. No one desires to always be sold to or to be thought of as only a number in your follower count. It's important for us, as business owners and leaders, to be creating a digital experience that fosters human connection.
3. Podcasting : You don't have to have a podcast to take advantage of this one but year-over-year podcasting listening continues to increase and I don't see that slowing down any time soon. If you have your own podcast, maybe consider doing an audit to ensure that you are getting the most out of the time you spend creating each podcast episode. Are you leveraging the episodes to create additional content? Are you strategically choosing podcast guests that will build up your listener base and provide great insight? Are you providing your guests with the content needed to share the episode with their fan base once it's live? If you don't currently have a podcast, be a guest on someone else's!
4. Social Responsibility : What does this mean? Social responsibility is behaving and conducting business with a sensitivity to social ethics and the issues of today. Living in the polarized world that we do, you choosing to live your life responsibly within that world is important. Now, this can look different for everyone. Being a Christian myself, part of living socially responsible is not shying away from my faith in regards to my business while also being aware that not everyone shares the same beliefs that I do.

Did you find this episode helpful? I'd love to hear from you, what you learned and what you're implementing to see 2022 be your best year yet! Send me an email at heather@sweetteasocialmarketing.com!

 

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