Podcast Episode #287: 5 Social Media Trends in 2023 – What You Need to Know

01-17-2023

 

2023 Social Media Trends – What You Need to Know

Social media is constantly evolving and changing. This can certainly feel frustrating and be a barrier to entry for people.

It can seem that just once you get something sort of figured out, it changes again.

Thankfully, there are people (such as myself) who are here to help guide you and navigate through the changes and how you can best embrace the changes to see real impact in your business.

In today's episode let's talk about 5 social media trends I see for 2023 and what you need to know about them.

1. AI / Chat GPT : If you don't know, AI stands for Artificial Intelligence. AI is certainly not new. I remember 4 years ago attending conferences where AI was being discussed. However, there has been a lot of buzz recently with the emergence of a software called ChatGPT. ChatGPT is a free chat bot that you can use to bounce ideas off of. Many will see this AI usage as stealing your expertise and trying to take your job. BUT – if used wisely, I truly believe that you can leverage the power of this resource. It's not there to be competition but to enhance what you're already doing. I encourage you to check out ChatGPT. How can you use ChatGPT for your benefit? 2 things to consider is having it help you work out prompts for videos or content ideas. Then, you have the opportunity to insert your expertise and who you are to make it work for your business.
2. Be excellent in humanizing your brand : This goes with #1. If we're not actively working to humanize our brand, AI will absolutely take over. You, as a human, has what a bot will never have. Emotions and feelings that can resonate with others. Use that to your advantage.
3. Attraction Marketing : Ask yourself this, “What am I doing as a business to gain more clients and attract more people? Are you putting content out there that is share worthy? Are your marketing efforts ‘attractive' so that they draw people in?
4. Inbound Marketing : Inbound marketing simply means that people are ‘inbounding' to you. This can look like blogs or offers on your website that will draw people back to you from social media. Do you have things out there on the internet that you can talk about and use to bring people back to you.
5. Implement timeless strategies : Even as we see the emergence of AI and other trends, there is (and always will be) the space for us to implement timeless strategies that have worked for years to see our business grow and thrive. What do these timeless strategies look like? Serve well, have good customer service, showing up on the right platforms where your people are, having a strong business foundation that you can always come back to, etc. These, and more, will always be important and can't be overlooked as we pursue the new trends and strategies that we see.

If you found this podcast episode to be helpful and want to take your social media efforts to new levels in 2023 but want help with the strategy and/or implementation, reach out, I'd love to chat with you : www.sweetteasocialmarketing.com/contact/

 

 

 

 

 

 

 

 

 

 

 

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